Building Sign made for Business

Building Sign made for Business

The shapes of buildings and there many architectural differences can be a challenge for building signage and identifying or communicating your product. One sign may to be long and horizontal to accommodate a long message and fit into a restricted space. Another will require a large vertical shape that be seen from a great distance. Although necessary, this variety can lead to visual chaos unless the signs can be organized into families or visual groups, which include all the sign types. 
   A square and a rectangle can be made to relate by giving rounded corners to both signs, however, too much repetition of the same shape or similar shape can be monotonous. It is better to vary the shape occasionally if the situation justifies it. For example, if a lozenge shape is used for a group of directional signs, a nearby directory can be a rectangle with rounded comers. The rounded corners of the directory are a subtle relationship to the half rounded ends of the directional signs without slavishly repeating them.
   Relating signs by shape is the most obvious way to create a family of signs, but there are many other design elements, which can help to strengthen a basic family relationship. The use of one letter style or alphabet for all copy in a family group of signs is a normal way to create a strong visual link. Repeti¬tion of similar colors and materials creates another obvious relationship. Less obvious are the repetition of construction de¬tails, sign supports, or fabrication methods.
A repetition of materials can help unify various signs into a system. In a similar way, some of the finish materials used to construct a building can often be used in fabricating its business signage. This repetition of materials such as polished bronze, dark anodized aluminum, and oak can help integrate signs with the architecture. These materials are adaptable to etching, en¬graving, and other normal sign fabrication techniques, and they result in signs which are very durable.
It is often possible to utilize existing building surfaces for certain sign items. The word “pull,” for example, can be en¬graved into the bronze push plate of a door. Floor indication numbers might be sandblasted into the marble or gran¬ite wall of an elevator lobby. Signs can also be recessed into a wall (sometimes called a “mortise”) formed in the wall into which a bronze plaque or other sign is inserted. By creating a special place in the build¬ing wall for a sign, the designer gives it a sense of permanency and oneness with the building. This technique usually requires special planning and coordination with the architect while the building is being designed. In some cases, the architect must allow the proper back-up material for attaching the sign to the wall or ceiling.
The letters sand¬blasted or cast into a wall, look more permanent then building letters that are surface-mounted tight to a smooth wall. Cutout letters mounted flat on a wall can still be very effective. Thick metal letters of aluminum, bronze, brass, or stainless steel, which are an¬chored to the wall with concealed metal pins set in epoxy, are permanent and a solid looking way to go. Letters with metal sides and Plexiglas face internally lighted with neon or led’s can avoid looking cheap and temporary if well fabricated.
Most large business signage programs will require many signs, which cannot be built into the wall, but must be supported from the ceiling, project from the wall, or be freestanding. It is often not practical to make these of materials utilized in the building because of functional requirements, installation problems, or expense. Materials that are suitable for some applications will not work in others. The sensitive sign designer is always aware of the esthetic relation¬ship between the object he designs and the place where it is to be used.
DescriptionPort Chalmers Municipal Building signs.JPG English: Port Chalmers Municipal Building, Port Chalmers, Dunedin, New Zealand. Date 18 August
DescriptionBrick building with signs, FAST.JPG English: Some sort of small brick building covered in signs located outside the Farnborough Air Sciences

USA TODAY

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USA TODAY
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